Day: September 13, 2022

Few things on the internet work wonders. There are plenty of platforms available when it comes to e-commerce development. While choosing a platform to own an online store, the number of thoughts come into mind:

1. Open-Source Platform
2. Large Support Community
3. Security and flexibility
4. Availability of a large number of plugins
5. Fully featured platform with easy customization and integration etc.

One can look for a feature or two as per the need and requirement for his e-commerce business and select the most suitable platform for his e-commerce site. What if all these features are available under one platform with intensive security?

What should I Use then?

Yes, One of the most prominent and most promising e-commerce platforms available on which you can rely is MAGENTO. It is an open-source e-commerce platform and is loaded with a large category of awesome and useful features. You can put it in the category of “Legend” of e-commerce world.

Why Magento is the best option for me?

Magento is a highly flexible open-source eCommerce platform on which you can easily develop fully scalable and better small, medium, and large-scale online stores. Security, support, and features are always crucial for every e-commerce store and Magento is best in that. You can achieve your dreams by using Magento and its features. So, it is one of the trusted platforms of many customers.

• Magento is used by 13% of all the websites which content management system is known.
• Magento is the most renowned and used eCommerce platform, with a market share of 31%.

What does it cost to me?

Basic edition of Magento is free and is popular as Magento community edition. However, in case of adding more features to increase the functionality or for integration or customization of your store you need to buy some extensions. For this purpose, there is another version available for Magento i.e. Magento Enterprise Edition, with lots of functionalities and features which community edition is lack with. So, cost of online store can vary as per features and also depends on the mode of business like B2C or B2B.

What version of Magento should I opt?

In case of creating a small and medium scale online store, you can simply go with Magento Community edition. Enterprise edition is better option in case of the requirement of more functionality and performance.

If you are looking to select between Magento 1.x and Magento 2.x, then you should go with Magento 2 as its support is fully active and it is the most recommended version of Magento.

What features will I get?

There is enough in Magento to offer you. You can bring out the best e-commerce online store through some impeccable features mentioned below:

• Catalog Management
• Tools for advertising and marketing
• Fully SEO Centered
• Mobile Friendly Commerce
• Order Management
• Complete Site Management
• Checkout, Shipping and payment
• User Account
• Customer Service International Support
• Tracking, analytics and Reporting

Do any popular organization use it?

Obviously, There are many proud and popular brands using Magento as an e-commerce platform. It is also the most popular ecommerce platform, as large number of retailers choose Magento. Some of the popular brands are:

• Victoria Beckham
• Oliver Sweeney
• Liverpool FC
• Land Rover
• Helly Hansen
• Christian Louboutin
• MADE
• Odd Bins
• Vizio
• Fred Perry

Do I worry about security in Magento?

Security is of the important factor behind the success of Magento. It offers great functionality for making store secured from attackers. And from the customers point of view they always give preference to those stores on which they feel secure for online transactions. So, Magento is a best choice for building fully secured ecommerce store.

Where to find Magento development services?

The language used behind Magento is PHP, which was developed by Varien, Inc, a US private company with the help of volunteers. One of the best services providing firm for e-commerce development is WDM Tech. It is one of the ROI driven, full scale digital transformations firm leading in consultancy, enterprise solutions, digital infrastructure solutions and website and mobile application development. Visit www.wdmtech.com to own one of the best e-commerce online store in B2c and B2B verticals.

There are numerous reasons to use the internet as a shopping hub. Both businesses and customers have the ultimate benefits to sell and shop through e-commerce. As the number of e-commerce businesses is rising at a steady pace, competition is undoubtedly going to be highly intensified in the coming years. Everything matters when it comes to leading the business to a higher level.

One needs to improve at every precise level to sustain an e-commerce business. At last, the ultimate goal is to reach the customers and make them buy services and products. Primary interaction and first impressions with the customers are the keys to impressing them and leaving a positive impact on their minds. This can be done only through the e-commerce website or application you are developing for your business.

Now, when it comes to developing an e-commerce store, anyone could be messed up with lots of platforms and CMS. Go through this blog and eradicate the confusion and compulsions to take a firm decision. One of the platforms with stylish and state-of-the-art e-commerce features fulfilling the demands of today’s generation is MAGENTO.

Magento is a new-fashioned platform that shoot-up your business to new heights. It was floated into the market on March 31, 2008, by Varien using the Zend framework. Few of the reasons why Magento is adapted widely are:

• Strong e-commerce segment with advanced features makes it a platform of choice for the most fortunate businesses around the globe. This leads the Magento platform to a much higher growth rate in comparison with the market.
• At its core, it addresses issues like user segmentation, security, customization, SEO behavior, speed, control, etc to improve the overall performance of a website.
• Whether in terms of growth in transaction values or considering the customer reach using this platform instead of competing platforms, Magento performs extra-ordinary.

Certain Facts about Magento:

• More than 5K extensions are available for Magento, many of them are free.
• More than 3.8K Magento developers are listed in Magento’s directory.
• According to google, the term “Magento” was searched more than the word “E-commerce”.
• Magento 2 can handle 10 million page views in an hour.

Since its launch, Magento is being updated continuously for the last 10 years. It all started with Magento 1.0 and then followed by Magento 1.1 to 1.9.x. On November 30, 2011, the next generation of Magento was launched named “Magento 2.0”. This is also followed by Magento 2.0.1 to 2.0.15 and 2.1.0 to 2.1.9.

Magento is kept evolving over the years, providing updates with additional features and bug fixes. On August 4, 2017, Magento 2.2.0 was launched and followed up by Magento 2.2.8 on March 26, 2019. The latest development brings out Magento 2.3.1 over version 2.3.0 which was launched on November 28, 2018.

Why use Magento 2 for your e-commerce?

Magento is here in 2020 with its latest version that gives a lot to the universality and extensibility of the platform. better UI, improved shopping experience, performance improvement, responsive theme, better code quality, and streamlined interface. We will discuss each and every aspect below in detail:

1. Exceptional Performance:
   The areas of improvement Magento covers in its latest version are that the amount of code is reduced, browser rendering is increased, for order processing separate database is introduced, Image compression is improved, and static content caching is used. Also, the query performance is immensely speedy through the improvement in Indexers.
2. Graceful design Improvements:
   Admin user interface has been exclusively improved in Magento 2. It holds added safeguards that help multiple administrators to work on a single website simultaneously. This makes the team work more efficiently and helps update everything within no time for large stores having thousands of products.
3. Flexible Architecture with New Features:
   Architecture improvements of a Magento include advanced security measures, a new framework library, the automatic testing framework being integrated, module management improvement, better API functionalities, and ease to upgrade.
4. CSS Pre-processing:
   Instead of Bootstrap, Magento uses CSS and LESS in its theme core. To find and publish CSS files together, Magento has a publisher. This publisher supports pre-processing of files being published. Magento 2 helps to enhance performance, increase page loading speed and make a page more SEO friendly using LESS pre-processor and CSS URL resolver.
5. Improved Customer Experience:
   The checkout process has now become much speedy, transparent, and Zip code friendly. PayPal integration has been improved in Magento 2. The registration process is much more simplified with only email address verification. Also, the checkout page executes shipping rate calculations in a speedy way without loading excessive JavaScript.

Five famous websites on Magento 2:

Land Rover: https://www.landrover.in

Cox and Cox: https://www.coxandcox.co.uk

Timex: https://www.timex.com

Sigma Beauty: https://www.sigmabeauty.com

Cultcha Kids: https://www.cultchakids.com.au

It is recommended for start-ups to have an e-commerce store on Magento 2. Also, businesses using Magento 1 platform are advised to migrate to Magento 2. For the migration process, you need a professional service provider. WDMTech is one of the known brands providing services to develop Magento-based e-commerce solutions. WDMTech has a smooth, agile, and effective procedure to migrate any version of Magento to Magento 2. More information can be checked by visiting the link www.wdmtech.com.

Why Magento is the Top-Rated E-Commerce Platform of the Future?

Every passing year Magento is proving to be one of the most futuristic and widely adopted E-Commerce platforms. In 2018, Adobe realized the potential of the Magento E-Commerce platform and announced its acquisition to further added brand value and quality to it.

Since then, Magento is continuously heading to improve its e-commerce business techniques and deliver the best technology to its customers. It is taking over the latest technologies to lead the tech-savvy market.

Let us see, what is inside Magento’s Bag of Future in 2022 !!

Power Kick of Magento on eCommerce Platform

• With 1,00,706 websites it is the closest competitor of OpenCart, PrestaShop, GoDaddy Online Store, and BigCommerce.
• Magento holds a 0.6% market share of all the world’s websites.
• On average e-commerce platform developed on Magento grows three times faster than other platforms.
• 80% of the revenue of most companies is increased after shifting to the Magento E-Commerce Platform.
• With a yearly transaction of more than $155 billion, it is connected with some of the most popular brands like Nike, Ford, Nestle Nespresso, Jaguar & NCG, HP Inc., JCB, etc.

Are We Really Into The Future?

• Magento is continuously working on a framework called the Monolith framework that constitutes the PHP framework and combines its front-end and back-end.
• Similar Models favor small businesses that don’t have the coffers to work with disparate systems.
• E-commerce is diverting steadily toward multi-services platforms and is becoming more and more flexible.
• The Specialized Engineering team of Adobe is planning to leave the PHP monolith and switch to Adobe’s microservices in near future. Because of this, small and medium-scale businesses won’t be using the monolith system for Magento in the coming days.
• In fact, in September 2021, an alliance was created with the name, Mage Open-Source Community Alliance. The purpose of this alliance was to create the codebase of Magento to support small-scale businesses that want to stay on the Monolithic framework.

How Magento Store is reforming technology with Artificial Intelligence?

Machines making decisions, performing scheduled, and automated tasks are well integrated with Artificial Intelligence. Today’s generation is already surrounded by it and applying it in everyday life. Internet of things technology, Virtual assistance like Alexa, Cortana, Siri, and many other software and applications that are fully developed with Artificial Intelligence is hitting the market with a great boom.

Artificial Intelligence gives adequate innovative and phenomenal AI applications in the eCommerce industry, where there is virtually unlimited user data to be managed and extracted to produce noteworthy results.

You can use the following Magento AI features:

• Create real-time customer profiles
• B2B and B2C insights
• Privacy control
• The product recommends using AI
• Live Search based on AI
• AI Voice Assistance
• AR/VR Selling improvements for the automated shopping experience
• Customer’s journey automated prediction
• Real-Time insights on shopping trends on multiple channels
• Automated product recommendations for every shopper by predicting their preferences based on shopping history

How is the Powerful Context-Based Search helping customers?

Much important feature for any customer is the performance of the Product Search Section. AI is adding some much-needed improvements for better and relevant results. Search context is being used in place of conventional keywords. AI used NLP to deliver more accurate and relevant results to the users.

Will Progressive Web Apps integration in Magento gives it a lead?

This latest technique of Progressive web apps allows you to deliver a phenomenal user experience on mobile applications. Such a futuristic and fast-flashing technology allows users to work offline and behaves like native apps on mobile.

Magento’s PWA Studio is the futuristic tool delivering a cross-browser compatible platform to develop PWA-based online stores which are faster and highly responsive in comparison with other e-commerce platforms.

With future upgrades, Magento is going to bring certain fantastic features which will definitely change the way of e-commerce operation and management. These are:

• PWA – Global theming/styling
• Custom product attributes
• Performance optimizing
• PWA – Shopping and cart improvements
• Server-side rendering
• Extensibility improvement
• PWA – Bundle product type

How Magento is dealing with Headless Commerce?

In near future, Magento is going to promote Multi or Omni channel sales using headless commerce.

This methodology delivers an API-based e-commerce functionality by separating both the front-end and back-end and allows it to be sold on other e-commerce channels and platforms too.

Magento also provides features like GraphQL and 500+ Rest operations. Future upgrades will be coming with Personalize and page builder settings that will definitely help the developer to build a customized front end.

The next GraphQL upgrades include Personalize and Page builder features. It will help you build more customized front ends. Developers have the flexibility to handle multiple front-end from a unique and single back-end.

By using the same API, you can connect it with other third-party tools. So, the feature of headless e-commerce of Magento involves:

• Creating new touchpoints in IoT devices
• Single page and multi-page web apps
• Mobile-friendly apps
• Uniform content across touchpoints

Will Magento’s future upgrades Improve Personalized Marketing?

Some reports and research data show that personalized selling is getting popularity with 40% revenue growth. Magento is ahead in the competition with the superb tools mentioned below:

• Adobe Target
• Real-time Customer Data Platform
• Buy Online, Pickup in Store
• Personalized payment for easy checkout
• Marketo Engage – A Complete Marketing Tool Kit with Automatic Marketing Campaigns and AI Predictive Customer Segments
• Customer experience personalization with active listening features.

What is Magento’s Advanced PIM Solution?

Every single day, Magento is updating technology and making it smarter. In 2018, Magento announced a tool called Akeneo.

Akeneo is a Product Information System (PIM) and is purely an open-source solution from Magento.

After the collaboration, Magento is feature rich with the management and unification across the Magento platform with ERP and CMS.

Before the partnership, the PIM options were limited in Magento. You can now unify product data across Magento, ERP, and CMS. Akeneo directly improved Magento’s PIM section.

Akeneo has enhanced Magento’s product management. Its main features include:

• Control product data on a single interface
• Manage product categories, attributes, and types
• Sync product data on all channels
• Boost conversion rates up to 4x

For fast integration among Akeneo PIM and other Magento Tools, REST API Technology is used by Magento 2.

How does the Amazon Sales Channel Increase sales on amazon?

Amazon Sales Channel is an extension of Magento that is very robust and inclusive. It provides the opportunity for e-commerce owners to sell their products on Amazon.

Open an e-commerce account on the Amazon Seller Central (ASC) Platform for selling products on Amazon. ASC regularly auto-synchronizes the catalogue and order data for both platforms.

Some of the features of Magento’s latest updates involve:

• Seamless integration
• Intelligent pricing
• Listing management
• Fulfilment management
• Order management
• Inventory management
• Business pricing (B2B)

Magento is constantly upgrading its software and adding new features. We will see more improvements in performance and security.

For further details of Magento and its extensions update, you can follow wdmtech.com bogs.

We are living in a world always looking for higher standards and better scientific reasoning. Magento is an e-commerce solution developed in such a way that its every update is creating a positive impact on the masses. If you are looking for a Magento-based solution WDMTECH is the right choice for you.

SO why to wait? Open your e-commerce business now with comprehensive support from WDMTECH.